On May 19, 2011, Austin Box, a 22-year-old football player for the University of Oklahoma, died. Bob Stoops, OU Head Football Coach, issued a statement that said, “Austin was a great young man, a great young man to coach and a great teammate. He played an integral part in our success the last three years and was looking forward to a big senior year.”
Dennis King, an Oklahoma University alum and OU football fan, wanted to do something to honor Austin. Dennis put his creative skills to work and designed a logo. The logo was so well received that it was made into a decal that was placed on the back of all OU football helmets for the 2011 season.
How did the logo gain national attention? ESPNU had a behind-the-scences series on Oklahoma football. One episode mentioned Austin and showed the decal on an OU helmet.
Dennis said, “I placed the logo on Twitter and Facebook and asked people to share it. I had no idea that it would have gone that far.” He added, “I am humbled. It’s something special to have your work on your favorite team’s uniform, but to have it represent a person’s life is indescribable.”