Leader beware! The Park Your Truck Condition is real, seductive, and devastating; and it leads to rust, rot and ruin.
The Park Your Truck Condition – Defined and Described
The Park Your Truck Condition is a simple idea. It is the admiration of the past or present that blinds its celebrants to the effects of time and change.
Imagine the owner of brand new truck. He so loves it that he parks the new vehicle for all to see and admire. To preserve its beauty forever he locks it and forbids the truck to be touched.
But time and change take their toll on the moribund vehicle: rust, rot and ruin – the inevitable consequences of The Park Your Truck Condition.
Rust – Unnoticed at first, it attaches itself to its victim and spread;
Rot – Rust’s growth creates visible areas of diminished and damaged capacity; and
Ruin – Areas of diminished capacity coalesce and system failure follows.
The Park Your Truck Condition – Example
In 1976, Kodak dominated camera and film sales. Its share of camera sales was 90%. Its share of film sales was 85%.
Ironically, one year earlier (1975), Kodak invented the world’s first digital camera.
However, instead of embracing digital Kodak parked its truck. It eschewed digital as a threat to film. In 2012, Kodak filed for bankruptcy.
The Park Your Truck Condition – Leadership
With the advantage of hindsight, The Park Your Truck Condition is obvious. But what is obvious in hindsight is seldom obvious in real time.
Leader, ask yourself, “Is my truck parked?”